Get Your Cannabis Content in front of the Right People, Right Now
If you’re in the cannabis industry, you need some or all of the services I offer in order to achieve meaningful success. Click on an item title below for specific information, or scroll down to start from the beginning and see all the possibilities my cannabis consulting service offers. Can’t find what you’re looking for? Contact Me, and I’ll respond to you personally within 24 hours. Already know what you need and confident that I’m the man for the job? Get in touch with me now to secure availability, as I am only able to work with a small, select group of clients:
You can reach the CannaBiz Consultant at 1-802-738-0775 in the United States, or 028 21 4804 189 in Europe
CANNABIS BRANDING AND PUBLIC RELATIONS
Your Brand is Everything. It represents you, your company, its history, employees, philosophies, triumphs and failures. Your brand has the power to elicit an emotional response, or no response at all. Your brand should be etched indelibly in the minds of those who encounter it, but to do so your brand must speak clearly across the vast chasm of radical differences in cannabis consumer demographics.
When working on a cannabis branding campaign, my primary platform is based on the Stand-Alone Principle; whereby if each element of the brand does not act as an independent and obvious statement designed to elicit a specific emotional response in the viewer, then it must be refined until it does so or it must be scrapped and designed anew.
Unfortunately, too many businesses and individuals trust their branding to the hands of general designers that don’t understand the immense scope of what makes up a brand. This requires the use of multiple sources of talent, but piece-mealing a branding scheme today is like removing one sentence from a novel and expecting it to still convey the entire meaning of the book; without context words alone cannot easily or readily do this. A good brand, on the other hand, is one that creates its own self-sustaining context and imagery that survive independently across demographics and even across generations. Ultimately, this means that your branding plan must be potent and complete before the public ever sees it.
Today, there are hundreds of “working parts” in play in a branding scheme, and they must all fit together seamlessly regardless of the configuration. Website elements, logos, favicons, jingles, slogans and more are all part of one message – your message – but that message must be conveyed intact whether presented in whole or in part. Because I am acutely aware that your success is mine, you can trust this message to my care without reservation. As a writer and editor I possess the interviewing and research skills needed to get to the bottom of your brand and understand it. I possess the copywriting skills to make your message come alive, I have the design skills to create memorable and meaningful imagery, and the marketing skills to implement the resulting brand. And because I am passionate about cannabis, chances are that I already share your vision.
I offer the following Stand Alone cannabis branding and public relations services:
- Color Scheming
- Mission Statements
- Business proposals
- Domain research & procurement
- Public relations/press releases
CANNABIS WEBSITE DEVELOPMENT – WORDPRESS
The “build it and they will come” concept cannot be applied to websites and online businesses, and it most certainly cannot be applied to burgeoning cannabis companies. Even if you spend tens of thousands of dollars and employ the best graphic designers and coders to build your site, you will never realize any traffic if the site is not constructed from the beginning with a mind toward marketing.
It’s not enough that a website is beautiful. It must be functional and easy to navigate. It must have rich content, services or products and a system to manage it. It must have clean code, fast-loading pages and a deliberate but tasteful branding scheme and sales funnel. Your site must also easily communicate with search engines and other web services in order to be readily indexed and returned in search results.
All of these critical web facets should be integrated into the site during the design stages and carried out through implementation. Websites that are not constructed in this manner often suffer for years while each of these items are (eventually) slowly addressed. I can assure you that encompassing all of the points I mentioned is far more difficult after a site has been published for some time than it is to do it right from the beginning.
Like many exacting web developers, I prefer to work with clients who are building from the ground up, and I prefer to work with the WordPress platform. This is the only way I know of to develop a website the right way the first time. However, I am also willing to work with clients who need their cannabis themed website “fixed” from a developmental, architectural or design standpoint. I can offer a complete hands-off solution or just one or two services from the following suite of cannabis website development options:
- Full Hosting & Maintenance
- Domain Procurement, Transfers, Other Work
- Keyword Research
- Full WordPress Website Development
- On-Page SEO
- Plugin Configuration & Management
- Site Speed Work
- Database Management & Cleanup
CANNABIS CONTENT DEVELOPMENT & MARKETING
Developing compelling content is what I do best. The phrase “content is king” may be a tired and overused cliche, but the concept behind it has never been more relevant. If your business or organization doesn’t have engaging high quality content, then it really doesn’t have anything at all. This is especially true for cannabis businesses, which must not only compete in a never-before-seen and potentially short-fuse industry, but must do so under extreme political duress. Add to this the fact that the average cannabis consumer is an extraordinarily visual, sensitive and perceptive creature and it’s easy to see why creating, distributing and curating cannabis content is exceptionally challenging.
Thankfully, we have a topic that is exciting to work with – cannabis! There is virtually no limit to the types of content that can be developed related to the cannabis plant and marijuana. And because this is such a new industry, it’s easy to create cannabis content that is fresh, timely, relevant, engaging and memorable. Therefore, the newness of the industry is in reality a significant blessing.
The fact that the industry is under intense political pressure is also a blessing in disguise for cannabis content developers. When you consider the persecution of marijuana users and the unfairness of most of the current laws on the matter, it suddenly becomes clear that there is a serious emotional aspect to this “product” that you just can’t find in the majority of today’s businesses. If you’re looking to create content that elicits an emotional response in your audience, then you’re in the right industry, and you’ve come to the right place to acquire it.
- Blog posts
- Blog Comments
- Fact Sheets
- White Papers
- Images & Photographs
- Q&A Pages
- Forums & Communities
ORGANIC AND PAID SEARCH (PPC) MARKETING FOR THE CANNABIS INDUSTRY
Organic search engine optimization is a complex and continually changing practice that can bring wild success to your cannabusiness, or destroy it. The same is true of paid search and PPC: mistakes can be costly and even intense campaigns with large budgets may never yield results, thereby squandering your resources and lowering morale.
Because of the complexities and potential for disaster here, it’s imperative that you employ an expert to help guide you through the process.
I am that expert, and when you pick up the phone to consult with me, ask a question or check on something, it’s me that you’ll speak to. Not my secretary or an underling; not my call center or service; you will speak to me directly. That’s how I work, and that is what has made me successful.
However, despite my credentials and certification in these fields, I would like to point out that it’s not enough to just be proficient in SEO and PPC. That’s because in order to be effective with either, an excellent copywriter is required. An intuitive, highly proficient graphic designer is needed to create visual ads. A web developer is absolutely critical for developing landing pages and implementing the site mechanics that make a sales funnel work. Branding programs must be effective and integrated seamlessly with all ads in your campaigns.
Are you starting to see a trend here? Essentially, success with SEO and PPC normally requires a stable of highly specialized professionals. But as a born writer and veteran content and website developer, my certification as a search marketer suddenly becomes much more valuable and applicable. That’s why you can’t afford not to hire me; unless you have a massive budget, you won’t achieve the level of success elsewhere that you’ll achieve with me.
- Keyword Research
- Competitor Research
- Link Profile Auditing
- Link Building
- Citation Building
- Ad Writing/Copywriting
- Campaign Management & Analysis
- DMCA Take-Down Requests & Actions
- Traffic & Conversions Tracking
- Landing Page Development
- Data Mining
- Banner & Ad Spot Procurement
- Analytics & Webmaster Tools Integration
- SEO/Content Integration
- SEO Auditing
- Sitemap Submission
- Negative SEO Monitoring
- Link Disavowal